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Witches' Brew: Wanna Smell Fergalicious?

Sunday, October 18, 2009

Wanna Smell Fergalicious?


Avon has tapped Fergie for a multi-year deal to market a yet-to-be named fragrance which will be available next year through Avon's sales reps.

Avon’s latest wave of celeb endorsements comes 4 years after the company developed a turnaround strategy.  Since then, Avon has nearly tripled its advertising spending to $400 million last year.

Fergie is also set to perform at Avon's Foundation for Women Awards Gala on Oct. 27th.

I wonder if the fragrance will smell like this...



Mmmmm, the aroma!



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