What's In A Name?

The geniuses at the Sci Fi Channel announced today that they're flipping the script...sorta.

They're changing the name of the network to "Syfy." Huh? What?

The parent company of the channel, NBC Universal, said it can better market "Syfy" as a brand, rather than one known solely for science fiction programming. Uh, okay. Remember what happened when they changed Coke. I'm just sayin'....