The Witches' Brew blog

has been moved to new address

Sorry for inconvenience... but join us at our new spot!

Witches' Brew: BET For Grown Folks

Thursday, April 23, 2009

BET For Grown Folks

BET owner, Viacom, is launching a cable channel aimed at middle-aged African-Americans. The channel will be called "Centric" and will debut in October.

The hope is that "Centric" will complement BET by wooing an older audience (read: bougie Blacks).

The target demographic for "Centric" is the 25-54 year old.

Viacom plans to pipe the new network to 45 million homes. No word on what will happen to BET J, which is also geared toward a more mature viewer.

Labels: ,


At Friday, April 24, 2009 at 8:56:00 AM EDT , Blogger Phlip said...

I am expecting another hot ass mess, much like they have made of BET J, which USED to be worth watching.

At Friday, April 24, 2009 at 9:36:00 AM EDT , Blogger BreeIAm said...

One more channel I won't watch. I thought TVOne was for 25-50000 year olds?


Post a Comment

Add your thoughts to the mix...

Subscribe to Post Comments [Atom]

<< Home